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This domain ballantineinsuranceni.co.uk had the following in the site, "CONTACT US 02879 447 292." We observed that the webpage stated " ARE YOU SEARCHING FOR THE BEST INSURANCE TO SUIT YOUR NEEDS IN NORTHERN IRELAND? Since 1956, J J Ballantine have been providing quality, competitive insurance coupled with great personal service for individuals and businesses across Northern Ireland." It also stated " As an insurance broker were committed to finding you the quote that best serves your particular needs; our experience and expertise help us to achieve this." The header had insurance brokers as the highest ranking keyword. It was followed by insurance quotes, cheap insurance quotes, and farm insurance which isn't as ranked as highly as insurance brokers. The next words the site used was car insurance. home insurance was also included but will not be seen by web engines.